412-262-2447

         CaraRolinson@gmail.com

www.CaraRolinson.com

EDUCATION

Point Park University, Pittsburgh, PA
Bachelor of Arts – Journalism & Mass Communication in Digital Media
Expected Graduation Date Spring 2012

Slippery Rock University, Slippery Rock, PA
Communication
1995-2000

EXPERIENCE

StartPoint Media, Inc.   Coraopolis, PA
Social Media Consultant and Co-Founder   2000 – Present                                  
Develop and maintain social media marketing and advertising strategies for national and internationally distributed brands.  Services provided to clients include:
○        Product launches via social
○        Mom/Parent blogger outreach and coordination
○        Quality fan base growth
○        Create, monitor, and maintain all social community conversations and content
○        Blog writing
○        WordPress site design and maintenance
○        SEO implementation
○        Monitor site activity using Google Analytics
○        HTML and CSS code knowledge
○        Manage social media content using HootSuite, Seesmic, and TweetDeck
○        Social media research for client implementation
○        Photographic assistant, editor, and job coordinator
○        Proficient in all Adobe and Microsoft platforms

Client list and link resources are available upon request.

AFLAC Insurance   Wexford, PA
Executive Assistant and Secretary   2002 – 2006
○        Assisted the western Pennsylvania state sales coordinator with daily communication to the state licensing department to help agents in obtaining an insurance license
○        Coordinated 12 managers and over 300 associates with local and national accounts
○        Served as a liaison between worldwide headquarters and 12 Western Pennsylvania managers
○        Assisted in the management of six regional office administrators
○        Coordinated annual meetings and events

The Art Institutes   Pittsburgh, PA
Public Relations Assistant   2001 – 2002
○        Assisted the public relations director by creating The Art Institutes National Portfolio Review Competition and National Culinary Competition guidelines books for distribution to over 30 campus public relations directors across the country
○        Maintained and developed The Art Institutes national web site to reflect current press releases and promotional pieces

Burson-Marsteller   Pittsburgh, PA
Public Relations Assistant   2000 – 2001
○        Assisted account representatives in public relations techniques and public affairs events
○        Wrote and coordinated press releases for products and events
○        Corresponded with over 20 clients and advertising representatives
○        Prepared advertising schedules, clip reports and media lists
○        Served as event planner for the James J. Cuddy Award presented by Burson-Marsteller at the Southwestern Pennsylvania Golden Quill Awards

UPMC Health System/City of Pittsburgh Marathon                                                          
UPMC News Bureau   Pittsburgh, PA
Assistant Media Coordinator   1999 – 2000
○        Coordinated media relations for the annual City of Pittsburgh Marathon for the more than 2700 runners
○        Coordinated media relations for the 2000 U.S. Olympic Trials for Men’s Marathon, and 45 related media events

AWARDS
Public Relations Society of America, Northwest Chapter – 2001 Renaissance Award